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Hi Ashutosh,Let me start by complimenting you on your communicate. Some of the things you have mentioned are extremely relevant - like the post 'working on your mind'. I bring home the bacon with UTI tip in Mumbai at their corporate office and handle strategy and new initiatives for one of the retail business groups. Ihave a strong inclination for branching into management consulting and undergo been off late reading a lot on business strategy and the consulting space. I would be interested in knowing more about the the kind of consulting bring home the bacon you do and what attracted you to this field. Also declare if there is any other interesting blog / cram that i sould analyse out onsimilar subjects. Cheers!Rahul
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Before we heard. Kkrish making news in IIMs. cerebrate its inclusion as a Case Study in IIMs. And the recent inclusion is Chak De India. Now a days it’s becoming common for the Management Students taking movies as a Case Study. It obvious to cerebrate why it’s happening?? I have few questions to ask:1) Is it a Marketing gimmick for the movies to a new way to popularize the colleges? After IIMs there have been few B and C Grade colleges adopting to consider films as a inspect Study.2) Are these movies taken as a Case Study because of their Box Office success technical advancement in the way movies are made inspiration provided by the movies or Management Students are giving a serious thought to be recruited by Film Makers to make Big calculate Movies. To me it seems to be a new way of Branding. If a movie is made a inspect Study in the Colleges it means the movie is more than entertainment. An new way to understand how some film- makers are best from the herd and their movie needs to be seen by the public. If I ask a normal person what do he know about Kkrish come up the answer would be a 1) Hrthik Roshan Starrer2) Rakesh Roshan’s Movie3) A huge Box-Office SuccessNow if it’s a inspect Study few things ordain come into picture like1) What kind of special effects used? How Bollywood is using some of the best technologies in their movies?2) What kind of marketing a movie has done to give to its audience?IIM Indore thought Kkrish to be a “Successful promotion of Brand India” But is Kkrish the only product in the market which has made India entangle its International Presence or is Lagaan the only movie which made India proud of??Truly. Indian movies lack the seriousness in content and the movies which are sent to International Arena lack the message it needs to be given. People do not comprehend about any movie which spreads messages on AIDS humility faced by Indian Women. Why are we getting narrow on our thoughts? come up. I am here to talk about Business. If we are looking a good way of marketing a film no doubt its one of the good ways to brand your movie but what about social responsibility as far as movies are concerned. Movies are here for entertainment but Management Colleges are not. A serious thought needs to be given which movie should arrive the masses and efforts should be realized that goes behind making a movie on social air…
Case studies on Films... come up its a new vogue ,to popularize management college,movies and people.... well these management college had done cases on Lagaan ;Krissh and now Chak de India,,,but how many of non management or even mgmt students have a see of these case,,,change surface learnings
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Related article:
http://strategyaan.blogspot.com/2007/09/films-in-management-syllabus-serious.html
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