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Audi Canada's all new R8 and S5 models are manifold crown winners today after being named by the members of the Automobile Journalists Association of Canada (AJAC) as the best cars in their respective "Prestige" and "Sports Performance Over $50,000" categories. In addition,Canada's leading automotive writers and editors forced to rewrite their list of 'dream cars' have selected the all-new Audi R8 as the "Most Coveted" new car for the 2008 model year. The two winning Audi vehicles were evaluated against a desire list of discerning criteria amidst a group of strong eligible competitors. The AJAC Canadian Car of the Year competition gathers over 70 prominent Canadian automotive journalists in Niagara-on-the-Lake for several days in October for the annual "TestFest" event. This program has received high praise from journalists and consumers alike because the evaluation and voting processes are carried out in a professional extremely fair serious and equitable manner. The participating journalists have the opportunity to test control all the entries back to back in identical conditions. An extensive enumerate of important criteria is assessed by a group of journalists assigned to a specificcategory and all journalists also vote for their individual choice for car of the year. This year participating AJAC members were asked to decide one vehicle from the 59 Canadian Car of the Year entries as their dream car truck or SUV. They were told that without regard for price they were to select the vehicle they would most desire to own. The majority of the 74 voting journalists had to direct a vote and of those two-thirds must undergo voted for the same vehicle in order for AJAC to make a "Most Coveted" allocate presentation. If the two-thirds criterion had not been met the award would not have been presented. According to a number of AJAC surveys the Canadian Car of the Year Awards undergo a significant affect on the purchase decision of Canadian car buyers."Winning these awards marks a defining moment for the Audi brand in Canada" said Diego Ramos. Executive Vice President of Audi Canada. "especially when you consider the other book automobiles with which the R8 and S5 were competing. I applaud the tremendous aim of professionalism and integrity with which AJAC operates this annual competition." He added. "Clearly these awards.
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